HOUSTON, Dec. 1, 2025 /PRNewswire/ -- Motiva Enterprises LLC today announced a strategic reorganization of its Commercial organization, effective December 1, 2025.

This restructure separates Marketing & Sales into its own standalone department, reporting directly to President & CEO Jeff Rinker.

The change reflects Motiva's commitment to strengthening customer engagement and aligning commercial strategies with the dynamic needs of its wholesaler customers.

Colleen Murphy-Smith Has Been Named Executive Vice President, Marketing & Sales

In her new role, Murphy-Smith will join Motiva's Executive Leadership team and oversee its branded and unbranded fuel sales across more than 4,000 retail stations throughout Texas, the Southeast, and the Mid-Atlantic.

She will also oversee the continued expansion of Motiva's base oils business as part of the Aramco Base Oils Alliance.

With more than 30 years of experience in retail strategy, fuel sales, marketing, and base oils at Motiva and Shell, Murphy-Smith brings deep industry expertise and proven leadership to this role.

Since joining Motiva in 2009, she has held multiple senior-level roles, including Marketing General Manager, Base Oils Director, Vice President of Product Sales, and most recently, Vice President of Fuel Sales & Marketing.

"Colleen's leadership and customer-first approach have been key to advancing Motiva's marketing strategy and strengthening our position as a leading fuel and base oils supplier in North America," said Jeff Rinker, President & CEO of Motiva.

"Her strategic vision and proven track record in driving growth across our core businesses make her the ideal leader to guide our Marketing & Sales organization into its next chapter."

Ryan Hodgkinson Named Executive Vice President, Commercial

Also joining Motiva's Executive Leadership team, Ryan Hodgkinson will oversee Joint Venture Management, Manufacturing Optimization, and Corporate Development & Strategy.

His leadership will be instrumental in advancing strategic partnerships, optimizing manufacturing performance, and shaping the company's approach to corporate development, mergers and acquisitions, and enterprise-wide strategy.

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